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Crash Course In Getting A #1 Google Ranking
Is Google The New Graham Norton?Inevitably - and it doesn't really matter in which genre of the media you appear - overkill can lead to a backlash. Graham Norton, for ..... First, here's the rundown of some of the terminology I'm going to use in this article '
Inbound Links ' Links coming into your site
Outbound Links ' Links leaving your site
Cross Links ' Links that you have 'traded' with another site (ie, they've got a link from their site to your and you've got a link from your site to theirs)
PR (Page Ranking) ' Google's measure of how 'important' your site is
SEO Is Not Dead
Ok, now lets talk about what you really want to hear ' how to get those coveted 1-10 ranks for your keywords. Remember this - SEO is not dead. In fact, it is very much alive and important. The first thing to do in order to raise your site rank is target specific keywords. I say specific, because you need to target 'keyphrases,' meaning more than one word keywords. Some people use the words interchangeably (me included) so just ignore one-word keywords altogether. You will waste your money if you shoot for these, because chances are, there are other, MUCH larger companies who already have you beat, and will continue to have you beat unless you've got a bottomless wallet.
Check Out Your Competition
Take this example, for instance, if you sell computers, you should not try to optimize your site for the keyword 'computer' or 'computers.' First, think about all of the businesses that do ANYTHING with computers. Yeah, that's a lot. They'll all show up if you search for 'computer.' Now try to think of who would show up at the top of that list. I'll make it easy, it's Apple, Dell, Computer World, Computer Associates, IEEE, Computer History Museum, Webopedia, ASUSTeK, WhatIs.com, and HP. I'm going to go out on a limb here and say that I 99.9% guarantee you that you'll never get into that top 10 list. The HP link has almost 5,000 backlinks (discussed later) and a PR of 7/10. Good luck.
Then What Should I Do'
So what should you try to target' Lets re-visit your computer store. What types do you sell' PCs, ok, what types of PCs' Custom. Ok, that's a little better, 'Custom Computers' is still a vague keyword, though. (How many people build custom computers') What kind of components do you use' Intel' AMD' SoundBlaster' GeForce' There you go, that's a little better ' 'Custom GeForce Computers.' That returned 476k results instead of our previous 633 million with 'Computer.' Just a little bit less competition.
Back Door Google Via OvertureThe importance of link popularity is widely known and many articles, theories and applications have been written on the topic. We .....
I Want More
Want to go further' Forget what types you sell, go for what do your customers want. What do they use your computers for' Gaming' Try 'Custom Gaming Computers' - There are 672,000 results here, but the #1 spot has a PR of 5/10 and only 41 backlinks. That shouldn't be too hard to beat, we've just got to know who is linking to them, and beat them at the backlink game.
Optimzing Google Adsense - Part 1Web publishers are discovering that Google Adsense is a great way to generate revenue from their content rich sites. Google Adsense .....
Oh yeah, before we move on to beating the pulp out of your competition, don't forget to SEO optimize your site for your chosen keywords before spending any time on backlinks. Otherwise, this next section won't mean much.
But I Digress'
Ok, now that your site is thoroughly optimized, how do we find out who their backlinks are' Well, you can do it by hand, or you can purchase a VERY helpful tool called SEO Elite ( http://www.GetSEOElite.com
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